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Abstract
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In March 1995, Casio released their first LCD digital camera, QV-10, sparked off the digital camera boom in Japan. As personal computers and the Internet gained popularity, the digital camera markets also saw a rapid expansion and Casio had established a solid position as a leading company. How could Casio, which has hitherto no experience with cameras, conceive a product like QV-10 and pioneered the digital camera market in Japan? What made it possible for Casio to develop and commercialize products that others could not? This case reviews the development of the digital camera business at Casio.
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