Detail Information
| Category | Article |
|---|---|
| Author | Walravens, Tine：Ivar Padrón-Hernández |
| Article Title | The EU-Japan Economic Partnership Agreement in Japanese Print Media: A “Cars-for-Cheese-Deal” or “the Black Ships of European Cheese”? |
| Institution | Asia Europe Journal |
| Volume | Vol.23 |
| Number | |
| Page | 1-22頁 |
| Date | 2025/03/01 |
| Abstract | The EU-Japan Economic Partnership Agreement (EJEPA) entered into force on February 1st, 2019. The agreement was quickly coined the “cars-for-cheese deal”: Agri-food seemed to be the largest winner on the European side while Japan stood to gain most from automotive exports. Up until the final negotiations, however, agrifood was a major stumbling block. Through a qualitative content analysis of EJEPA coverage in five Japanese newspapers with different political and industry profiles, this article examines media treatment of food as a controversial part of the EJEPA. While narratives differed depending on political and industry leanings, we find that the perceived threat from the EJEPA regarding food was often placed within a larger social imagery of a new global order and disadvantageous trade deals, through a conflation with the recently established Trans-Pacific Partnership and its widely reported impact on agriculture. Lastly, beyond a strongly defensive or even victimized narrative in some specialized media, mainstream newspapers also divert attention toward the potential opportunities the EJEPA brings to Japanese exporters and manufacturers. |
| Notes | |
| URL | https://link.springer.com/article/10.1007/s10308-025-00715-6 |
| Label | 貿易, メディア |
| Register date | 2025/03/01 |
