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K-pop’s internationalization in the product adaptation and the upstream music supply chain in Korea, China, Japan, and the West

Kim, Byeongsik:Byeongwoo Kang
『Asia Pacific Business Review』 Vol. 29 No. 5 pp. 1369-1393 (2023/06/01)

The success of Korean popular music (K-pop) in foreign markets has attracted considerable attention from researchers. Previous studies have highlighted the factors in K-…

  • 戦略論
  • 東アジア企業