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How “smart” should smart products look? Exploring boundary conditions of the Most-Advanced-Yet-Acceptable (MAYA) principle

Akiike, Atsushi:Sotaro Katsumata:Tohru Yoshioka-Kobayashi:Chris Baumann
『Journal of Business Research』 Vol. 189 Article number 115108 (2025/02/01)

This study examines the effect of smart products’ appearance typicality on purchase intentions and the moderation effect of smart product category knowledge. Previous st…

  • デザイン
  • Profiting from (not too many) package designs: evidence from a firm level design registration analysis in the food manufacturing industry

    Miyanoshita, Tomofumi: Tohru Yoshioka-Kobayashi: Daisuke Kanama
    『British Food Journal』 Vol. 122 No. 7 pp. 2233-2251 (2020/04/01)

    • 知的財産権
    • デザイン
    • 科研費プロジェクト
    • Article

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      The Dilemma of Design Innovation: Analysis of Mobile Phone’s Design Patent

      Akiike, Atsushi: Tohru Yoshioka-Kobayashi: Sotaro Katsumata
      『Annals of Business Administrative Science』 Vol. 18 No. 6 pp. 209-222 (2019/10/01)

      • 技術経営
      • デザイン
      • Article

        URL: