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K-pop’s internationalization in the product adaptation and the upstream music supply chain in Korea, China, Japan, and the West

Kim, Byeongsik:Byeongwoo Kang
『Asia Pacific Business Review』 Vol. 29 No. 5 pp. 1369-1393 (2023/06/01)

The success of Korean popular music (K-pop) in foreign markets has attracted considerable attention from researchers. Previous studies have highlighted the factors in K-…

  • 戦略論
  • 東アジア企業
  • Overcoming the liability of foreignness in US capital markets: the case of Alibaba and Coupang

    Pesqué-Cela, Vanesa:Jiarong Li:Yun Kyung Kim
    『Asia Pacific Business Review』 Vol. 29 Issue 2 pp. 323-349 (2022/09/21)

    Drawing on signalling theory and using the cases of Alibaba and Coupang, we investigate whether and how venture capital-backed companies from emerging markets use CSR to overcome the liability of foreignness when going public in the US. Our findings suggest that such firms strategically increase their CSR activities prior to their IPO …

    • CSR
    • 新興国企業の社会的責任
    • 東アジア企業
    • IPO
    • 非市場戦略