K-pop’s internationalization in the product adaptation and the upstream music supply chain in Korea, China, Japan, and the West
Kim, Byeongsik:Byeongwoo Kang
『Asia Pacific Business Review』 Vol. 29 No. 5 pp. 1369-1393 (2023/06/01)
The success of Korean popular music (K-pop) in foreign markets has attracted considerable attention from researchers. Previous studies have highlighted the factors in K-…